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GRAMMY® AWARD-NOMINATED HITMAKER & R&B PHENOMENON FRIDAYY SHARES NEW SINGLE “BACK TO YOU”

LISTEN HERE

WATCH VISUALIZER HERE

DOWNLOAD ASSETS HERE

25 OCTOBER 2024 (TORONTO, ON) – Capitalizing on a groundswell of momentum throughout the culture, GRAMMY® Award-nominated R&B singer/songwriter Fridayy delivers a slick and sultry new single entitled "Back To You" via Def Jam Recordings/Universal Music Canada.

Listen to "Back To You" HERE. Watch the visualizer HERE.

From the jump, the track’s soft harmonies, neon keys, and icy beat nod to sweetly seductive nineties R&B. For as much as the soundscape conjures throwback feels, Fridayy’s sound is as future-facing as ever. His unmistakable voice echoes over this backdrop, carrying a catchy and confessional chorus as he sings, "I’m coming back to you. I’m always bad to you." Directed by The.97, the visualizer reflects this mood on-screen. Mixing elegance with a classic B-Boy twist, Fridayy chills on a neighborhood corner surrounded by friends and under the spell of a giant old school boombox. With not much more than a static shot, the clip depicts the genesis of a classic love story as it unfolds for our crooner.

Of course, Fridayy season shows no signs of stopping or slowing down. With already over 2 million views, he recently dropped "Baddest In The Room," which pays homage to the 1988 Eddie Murphy classic Coming To America with cameos from hip-hop legend LL Cool J. Watch HERE.

It followed the emotionally charged and heartfelt "When It Comes To You." Beyond tallying nearly 200 million streams and counting and garnering critical acclaim, the song is now RIAA Platinum-certified.

Stretching the scope of his talents, he teamed up with The Chainsmokers for "Friday." Earning acclaim, EDM.com applauded how "The Chainsmokers recapture 'Roses' magic with carefree anthem alongside Fridayy,and HotNewHipHop christened him "one of R&B’s most soulful singers.WE RAVE YOU hailed it as "a trifecta of pure excellence" and promised, "Destined for nothing less than the very top of the charts, ‘Friday’ is the epitome of a track that will have anyone out of their seats and straight onto the nearest dance-floor in no time at all."

ABOUT FRIDAYY:
Born Francis LeBlanc, Fridayy learned to play several instruments at a young age — including piano, guitar, drums, trumpet, and bass, at the encouragement of his father, a Haitian immigrant, and musician. Nurturing his love for music and instrumentation in a local church choir, where he’d begin to craft his spacious and evocative sound, a blend of alternative R&B and gospel that was also inspired by his favorite acts PartyNextDoor and The Weeknd. Between 2012 and 2013, Fridayy released a steady stream of music on SoundCloud, and while he worked on his art quietly, Fridayy actively pursued a career in basketball, but an injury derailed his NBA dream. He returned to his first love and set himself back on a path towards music full-time.

After years of building a solid reputation with high-profile industry executives and musicians, the Philadelphia artist and multi-instrumentalist breakthrough arrived in 2022 as a feature on DJ Khaled’s "GOD DID," featuring Rick Ross, Lil Wayne, and Jay-Z. He has also recently written, produced, and collabed with countless artists, including Lil Baby, Chris Brown, Lil Tjay, and Rod Wave, to name a few. This year, Fridayy was named  as part of XXL's 2023 Freshman Class of 2023. He gave a heartfelt performance for his freestyle that featured a choir to sing background vocals. Watch HERE.

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