MULTI-PLATINUM, BREAKTHROUGH ARTIST OF THE YEAR PRESTON PABLO RELEASES “BELIEVE” PRODUCED BY RICO LOVE
DEBUT EP COMING THIS FALL
FOLLOWS THE SUCCESS OF TRIPLE PLATINUM, #1 RADIO HIT
"FLOWERS NEED RAIN”
“the next big Canadian pop star” - CBC Q with Tom Power
"a rapidly rising star" - The Timmins Daily Press
"With a commercially acute sound, definitive musicality and an image that more than matches his talent, Preston Pablo looks set to achieve huge success" - Wonderland
"Keep your eyes on Preston Pablo" - Slice
15 SEPTEMBER 2023 (TORONTO, ON) - Today, quadruple platinum, JUNO Award winning Canadian singer/songwriter, Preston Pablo releases a new single, “Believe” via 31 East / Republic Records / Universal Music Canada, the country’s leading music company.
LISTEN TO “BELIEVE” HERE
“I’m super excited to be putting out music like this,” Preston shares. “Especially after playing in the pop space for the last while, putting out R&B music feels right. Some of my earliest music leans very R&B so getting to tap back into that space is refreshing. I think “Believe” is a great transitional record for the newer fans who haven’t heard my R&B side of my music. The blend of pop mixed in with early 2000s R&B melodies make it feel like the perfect song to initiate this new journey.”
On the heels of his quadruple platinum certified and top 5 Top 40/Hot AC charting single, bringing home the 2023 JUNO Breakthrough Artist of the Year award, and is fresh off opening select Canadian dates for NF, Preston Pablo is showing no signs of slowing down. He follows up his hit single “Flowers Need Rain” and his summer smash “For Keeps” with his latest moody R&B track “Believe” produced by Grammy Award certified songwriter & producer, Rico Love (Usher, Beyonce, Wiz Khalifa, Mary J. Blige, Kelly Rowland).
“I truly believe in Preston’s style, voice and energy,“ says Rico Love. “He’s a generational talent and he’s a REAL person! Someone who is pure in heart and will only sing things that feel real to him. I look forward to a lifetime of success with him.”
WATCH THE VISUALIZER FOR “BELIEVE” HERE
With his honest lyrics and an R&B melody, the emerging artist released, “Love You Bad”, closing 2022 by showcasing his ability to cross genres. Last year was a banner year for Preston, with the rising chart success of his major label debut “Flowers Need Rain” with multi-platinum producer-songwriters Banx & Ranx. The triple platinum-selling single currently has over 79M global streams and has reached the #1 spot at Mainstream AC in Canada and has been holding strong in the top five at radio across Mainstream AC, Hot AC, and Top 40 since October 2022. “Flowers Need Rain” was the #1 most Shazamed track in Canada, achieved multiple global Viral Top 50 Spotify playlist adds (such as Germany, South Africa, Australia, New Zealand and more), won the SOCAN most popular Anglophone song of the year, and has over 200 million audience impressions at Canadian Radio.
Preston’s upcoming EP shows his growth and transition from young pop into a mature R&B sound. The music is warm, dark and moody which will be depicted throughout his campaign.
Stay tuned for much more to come from Preston Pablo.
TOUR DATES:
September 16 – Victoria, BC – Rifflandia Festival
September 23 – Oshawa, ON – Convergence Music Festival
Credit: Eric Richards / What I Like Studio
ABOUT PRESTON PABLO:
Preston Pablo channels a fresh perspective on R&B and pop through his eloquent songwriting. Preston signed to 31 East/Universal Music Canada in 2021 as he honed what he describes as a “modern vintage” style. “It’s a blend of pop and R&B with a different twist, but I’m keeping all of the doors open,” he states. “My favourite way to write songs is with piano or guitar. It starts from the classic side with instruments and evolves from there.” After racking up nearly 20 million streams independently, he draws a big sound out of small-town roots on singles such as “Don’t Break (My Soul)”, and “Flowers Need Rain” with Banx & Ranx. Landing the #1 spot on the Shazam Chart in Canada, achieving quadruple platinum status, and reaching the #1 spot at Mainstream AC radio in Canada, “Flowers Need Rain” showcases Preston’s further emergence in popular music. Preston continues to release singles highlighting his range and styles inducing R&B inspired, “Love You Bad”, gritty pop track “AY AY AY”, and summer smash, “For Keeps”. With much more to come in 2023, Preston continues to launch new music as the JUNO Awards’ 2023 Breakthrough Artist of the Year.
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ABOUT 31 EAST
Founded in 2017, 31 East’s mission is to elevate a new vanguard of talent across genres with an intense focus on development, songcraft, and individuality while developing an international-level platform in the Canadian music industry. In the words of Banx & Ranx –music made in Canada for the world. Proudly based in Montréal, 31 East serves as a homegrown creative hub for Canadian talent such as Rêve, Preston Pablo, and more on its buzzing roster.