PHILADELPHIA PHENOMENON ARMANI WHITE RELEASES NEW SINGLE “TTSO”

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15 NOVEMBER 2024 (TORONTO, ON) – Continuing a meteoric rise as a Philadelphia’s next hip-hop heavy hitter, charismatic, Platinum-selling, West Philly artist Armani White unleashes a brand-new single entitled “TTSO”. Listen to “TTSO” HERE.

Armani initially teased “TTSO” on social media, lighting up both Instagram and TikTok in the process with over a million views. The track laces a head-nodding beat with a triumphant loop, underscoring his upbeat and unbreakable flow. Once again, he drops braggadocios bars with swagger and style. It climaxes on an anthemic chant, “throw that shit on.”

The new song arrives in the wake of last year’s Road to CASABLANCO. EP. It ushered him to the forefront of the mainstream, posting up over half-a-billion streams and counting anchored by the success of the platinum selling viral hit “BILLIE EILISH.” Inciting critical acclaim from XXL and more, Billboard chronicled how, “Despite his big, bright smile and sweet demeanor, Armani White has been through some of life’s toughest battles.” HipHopDX raved, “The greatest strength of this project is how it positions Armani as able to hang on records with multiple generations.” HotNewHipHop assured, “This project alone showcases Armani's lyrical strength.”

Among other accolades, he has also delivered showstopping performances at the BET Hip Hop Awards, Jimmy Kimmel LIVE!, MTV EMAS, Dick Clark’s NEW YEAR’S ROCKIN’ EVE, Streamy’s and beyond. Plus, BET christened him a “BET Amplified Artist,” and MTV touted him as a Global PUSH artist.

ABOUT ARMANI WHITE:
Profound, yet buoyantly energetic, Armani White wants to trademark happy hood music. Pairing dexterous flows with dense introspection and spurts of impassioned melodies, the 26-year-old delivers a colorful, but poignant soundtrack for survivors. On the freewheeling “Billie Eilish,” he lets loose, fusing zany wordplay with machismo he earned from his upbringing in West Philadelphia, where he soaked up the sounds of Ludacris, State Property and Eminem. The fledgling young MC, who grew up in a troubled home and found healing in beats and bars, took to spitting lyrics from his favorite rappers when he played outside with friends. At age 11, Armani and a friend began using trial versions of Mixcraft to compose their first tracks. After winning both Class Clown and Most Likely to Be Heard a Mile Away in his high school yearbook, the idea of a rap career quickly crystallized. “Stick Up” (2015) was a pulsing boom bap single coated in braggadocio and comical flashes of danger. The video netted tens of thousands of views, and Pharrell even played one of Armani’s songs on his Beats 1 Radio show. But the back-to-back tragedies of his father’s death of cancer, and his uncle’s killing put his musical plans on hold for a couple years. He re-emerged with the lighthearted but existential “Public School” (2018), and Keep in Touch (2019), a project that reaffirmed his all-around songwriting abilities. Soon Armani was hitting the stage for shows with Vince Staples, Nas, James Blake and Aminé, to name a few. Armani’s next EP, Things We Lost In The Fire (fall 2021) addressed personal tragedy with unflinching transparency. It was the prelude to “Billie Eilish” in the new year, and the deal with Def Jam in the bargain. “The reason why I call my songs happy hood music is because I went through a lot of trauma and pain,” Armani says, “and I take that dark, murky color, throw it at the wall and watch a rainbow come out."

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