RISING RAP SENSATION PARIS. RELEASES HIGHLY ANTICIPATED NEW SINGLE “HOOD LOVE”
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29 NOVEMBER 2024 (TORONTO, ON) – Today, rising hip-hop/R&B sensation PARIS. releases his new single “Hood Love” via PARTNERS and Universal Music Canada, the country’s leading music company.
LISTEN TO “HOOD LOVE” HERE
The new track, self-written by PARIS. and produced by Just Ideas (Preston Pablo, Roderick Porter, Dom Vallie), arrives after the release of “604,” an homage to his hometown’s area code. PARIS., originally from Burnaby, British Columbia, continues to shout out his city throughout this new track singing “Took her to the V on the east side/B town thuggin by the creek side.”
About the new single, PARIS. says, “‘Hood Love’ is actually a true story about a girl I was talking to in my teen years. She was two years older than me and she was the it-girl in my neighbourhood. A lot of this record is reality rap too, hence the references to Burnaby and some of my peers.”
The highly anticipated new single has already generated over 279K views and 15K likes across pre-release teasers on TikTok, and over 350K views on Instagram.
“Hood Love” arrives on the heels of PARIS.’ partnership with the Toronto Raptors and Sportsnet, highlighting the anthemic track “4th Quarter.” The song’s exclusive music video will be featured on the jumbotron at Scotiabank Arena as well as on Sportsnet during Raptors games throughout the 2024-2025 NBA season.
LISTEN TO “4TH QUARTER” HERE
WATCH SPORTSNET X RAPTORS COMMERCIAL HERE
Speaking about the campaign with Sportsnet host Donnovan Bennett, PARIS. said, “To get to the point where I am now, this is another checkpoint. It’s really exciting for me because, if I can do this with my team, I’m sure there will be many more accomplishments along the way.”
“Hood Love” and the Raptors collaboration add to a prolific run for PARIS. who has shared a steady stream of new music this year, consistently leveling up with each release. It all started with “Ice Spice,” released in August 2023, racking up hundreds of thousands of streams before he dropped “IDK” a few months later. He kicked off 2024 with “Me N Mines,” a collaboration with California rapper MBNel, before jumping back into his R&B bag with “BNB”. This summer, PARIS. released “Take the Lead” with OVO Sound artist Roy Woods, which quickly became his fastest-growing song to date.
Tonight, PARIS. celebrates the release of “Hood Love” with a homecoming headline show in Vancouver at Celebrities Nightclub. He continues his live run with a Toronto show on December 5 at The Cave. Earlier this summer, the rising star performed at Sabaidee Fest in California, the largest annual Southeast Asian Music and Cultural festival in the United States. He has been featured in Etalk, RANGE Magazine, and more, with the latter stating that he “stands out from the pack with the kind of self-assuredness possessed by some of the greats.”
More new music and exciting announcements are on the way from PARIS. for the rest of this year and into 2025.
Photo Credit: Jenny Balite
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ABOUT PARIS.:
Synergizing the R&B/Hip-Hop genre in his own charismatic way, PARIS. is constantly drawn to the impulse of trying something new. “I’m always ready to go, always ready to try new things, which can be a great tool but also have its repercussions,” he says on his quick-minded approach to music and life. With extensive roots in British Columbia drawn from his childhood and upbringing in Burnaby and Vancouver, PARIS. has spent a major part of his life excitedly strengthening his music, sports, and lyrical capabilities in an effort to drive his passions forward.
A current star on the rise with his debut EP Northside having released in August 2024, PARIS. continues to garner media and audience-related hype across the country. Being recently featured in Etalk and RANGE Magazine, performing at shows like California’s Sabaidee Fest, and collaborating with the Toronto Raptors and Sportsnet to highlight his anthemic track “4th Quarter,” watch for more as he continues to establish himself as one of 2024’s top up and coming Canadian artists.
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