SHAWN DESMAN FUSES MUSIC AND FILM WITH ALIVE
NEW ALBUM ALIVE, SET FOR FEBRUARY 05 RELEASE
SAME-DAY PREMIERE OF POWERFUL MUCHMUSIC SPECIAL
(23 January 2013 – Toronto, ON) – Canadian pop sensation Shawn Desman will release his fourth studio album, ALIVE, on 05 February 2013 through Universal Music Canada, the country’s leading music company. The 10-track album features Desman’s smash hit, “Nobody Does it Like You” and the current single “Dum Da Dum”. To complement the album, Desman will simultaneously premiere his first-ever, 30-minute on-air special, “ALIVE”, exclusively on MuchMusic at 7 p.m. ET/4 p.m. PT. Set to the music of the upcoming album, “ALIVE” stars Desman, Heartland’s Kaitlyn Leeb, Degrassi’s Melinda Shankar and Lost Girl’s K.C. Collins. As the driving force behind “ALIVE”, the music on the new album carries strong messages that are near and dear to Desman’s heart. The entire score, along with all of the music heard in the special was composed by Desman himself. “I am so excited to put out this new album,” says Desman. “The story of ALIVE is about the power of persistence, love, belief in oneself and the pursuit of one’s dreams. Not only am I telling this story through the songs on the album, I am telling it through the art of film, photography, music video, dance and social media. This is storytelling for a new generation.” The music videos for Desman’s first two singles off the album, “Nobody Does it Like You” and “Dum Da Dum”, are narratively connected to the on-air special, providing audiences with a wider platform to experience the story of “ALIVE”. See how the main characters were introduced to viewers in Desman’s “Dum Da Dum” video here. Desman’s third music video for the album will act as an extension of a scene in the special, where the narrative for the video cleverly intersects with the journey of the characters. “ALIVE” will be available for download on iTunes at a later date as a part of the deluxe version of the album. “ALIVE” is a production by The Fable Company Ltd. and was funded in part by MuchFACT, the groundbreaking Music Video, EPK, Viral Video, and Website production fund exclusively funded by Much and MuchMore; divisions of Bell Media.

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For further media correspondence contact: Shelley Fremont National Media & Artist Relations UNIVERSAL MUSIC CANADA 416 718 4141 shelley.fremont@umusic.com