J BALVIN AND KRIS R SET THE TRAP SCENE ABLAZE WITH “SORNERO”

01 NOVEMBER 2024 (TORONTO, ON) – J Balvin and Kris R not only share the pride of being from Medellín, but also the vision of creating music from their beloved hometown. When the artists serendipitously met seven years ago through mutual friends, it sparked an instant friendship and mutual respect. Today, life has come full circle, bringing them together for their first collaboration.

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This reunion inspired both artists to create a song during a laid-back afternoon in the studio, in the most natural and spontaneous way. Thus, "Sornero" was born—a track that embodies the Trap Made in Medallo, showcasing the global star J Balvin alongside the fresh face of Latin Trap, Kris R, striking the perfect balance between these two Colombian artists.

In record time, the official music video was shot in the historic Manrique neighborhood of Comuna 3 in Medellín, where they were surrounded by residents and onlookers who patiently awaited the chance to interact with the two artists. The videoclip serves as a tribute to the urban landscape of Medellín's neighborhoods, its people, and its history, featuring stunning aerial shots that soar over the streets. It also highlights the metrocable, a source of pride for the city, with J Balvin incorporating it into his performance against the backdrop of the well-known K line, which connects the Acevedo station with Santo Domingo.

The audiovisual piece concludes with the fall of night and a breathtaking sunset in the background, reminiscent of the inspiration behind J Balvin's Jordan 3 Medellín Sunset, released in 2023. "Sornero" is now available on all digital platforms, and the official video can be found on YouTube.

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